The self-employment decision. The power of being small. Types of small businesses. Pros and cons of self-employment. Personal characteristics and success. Management skills and experience. Getting on the launch pad. Risk of failure. Self-employment evaluation Questionnaire. Extroversion. Approach. Flexibility. Creativity. Planning. Initiative. Independence. Purpose. Emphasis. Determination. Information and assistance Business Entry Point. Government agencies. Business Enterprise Centres. Professional advisers. Trade associations. Suppliers. Education and training. Publications. Networking. Finding a business opportunity The initial idea. IDEAS evaluation method. Opportunity. Risk. Complexity. Feasibility. Evaluation Potential demand. Market acceptance. Competitive position.